as 'impossible' spinning object 4,000 light years away sends repeated radio bleeps to earth Signals from outer space: The FOUR times scientists have believed we were contacted by aliens. Revealed: Half a million British homes have worse Wifi reception than on EVEREST - so is YOUR town or.Scientists say they've invented new model that can predict where and when earthquakes will strike - after. Elon Musk's brain chip company Neuralink 'is under investigation' by the DOT over claims it transported.The AI doctor will see you now: ChatGPT passes gold-standard US medical exam - as researchers hail moment as.The 3 MILLION-year-old toolkit: Early human cousins may have been using stone utensils 300,000 years before.Unbelievable moment a piece of the sun BREAKS OFF baffles scientists: Video shows plasma filament is now.Twitter could rake in £15 million a year from 10 'toxic' accounts reinstated by Musk: Social media site will.Incels are becoming 'more extreme' online as the number of violent, misogynistic and dehumanising posts.US Pentagon is developing a new 'weapon of mass destruction': Thousands of drones will work together to.That's BRILL-iant! Fish can recognise themselves in photos by identifying their own FACE, study claims.Watch the most powerful rocket EVER built fire up its engines: Elon Musk's Mars and moon-bound Starship.'Invisible galaxy' that formed 2 billion years after the big bang is seen for the first time using Albert.Demand for second-hand smartphones hits all-time high amid soaring inflation and lackluster new features.Do you live in one of these five cancer-causing hotspots? More than 4.4 million Americans are within 10.Britain successfully breeds Europe's FIRST baby 'dancing lemur': Experts hail 'landmark moment for.Instead, it's Zynga's management, which has seen its stock price struggle since its IPO late last year, that has to wonder where it all went wrong. Had Zynga not stepped in, the company would be out of money right now, and frankly, few people would have missed it or its game. And investors have noticed.įor OMGPOP, the sale could not have been timed more perfectly. It's even been replaced by a newer version of Angry Birds. At the time, Draw Something looked like the next Angry Birds, but whereas that game (with its upgradeable levels and expanding challenges) has stayed at the top of the charts for more than year now, Draw Something has collapsed almost quickly as it peaked. Most interesting of all though, seems to be fortuitous timing (from OMGPOP's perspective) of the sale to Zynga. As Forbes' Tero Kuittinen noted, the game's popularity peaked almost exactly on the day that the company was bought. Note: AppData numbers are based on Facebook logins, which are popular but not required for the game. Like most one-hit wonders, fans got bored and moved on. It's clear that fewer people are drawing things and doing it less often. (It's currently around 10 million, down from a peak of close to 15 million.) Monthly users - those causal gamers who play occasionally, but not fanatically - had been pretty steady, but now even that number is starting to drop. As of May 1, it's gotten even worse, with the average number of users per day is now below where it was when Zynga acquired the game. Two weeks ago, Business Insider checked in on the number of people still playing Draw Something and noticed a disturbing downward trend. So why has Zynga's stock price declined by almost 50 percent since the beginning of March? Why has the acquisition of such a red-hot property not made investors happy? Because the hottest game in town, isn't so hot anymore. The company's earnings report last week appeared to be decent enough, showing strong revenue numbers that beat expectations. For Zynga, it's starting to look like an expensive blunder. They quickly snatched up OMGPOP and its 40 or so employees for $200 million, rescuing a struggling company that had burned through $17 million in funding in six years and was on the verge of bankruptcy before stumbling upon the Pictionary clone that made everyone rich. That's when Zynga, the mobile game company that's intimately linked with Facebook, pounced. Not since the runaway sensation Angry Birds, had a game became the favorite pastime of iPhone addicts so quickly. Online game company OMGPOP launched Draw Something on February 6 of this year and watched it soar to 35 million downloads in just seven weeks. Just six weeks ago, Draw Something was the hottest mobile game in the world, but today its popularity has collapsed and Zynga may be left holding the bag. This article is from the archive of our partner.
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